Empathy Is The Most Important Leadership Skill According To Research
Events
One more interesting growth hacking technique most business owners forget about is hosting and attending conferences, both online and offline. Taylor Ryan — a CEO of a growth hacking agency from Denmark — uses this approach to collect warm leads. I highly recommend this, also, because it is not only a possibility to learn something new but also a chance to present to people who may be interested in the services your business provides. Additionally, visiting some small local-specific events is a great growth hacking activity.
One more interesting growth hacking technique most business owners forget about is hosting and attending conferences, both online and offline. A friend of mine, Mr. Taylor Ryan — a CEO of a growth hacking agency from Denmark — uses this approach to collect warm leads. Why do I recommend this? Because it is not just a possibility to learn something new. It is also a good opportunity to present to relevant people who are potentially interested in the services your business provides. Additionally, visiting some small local events is a great growth hacking activity.
Social Media And Messenger Networking
Social media has already become a default marketing tool. However, you can find many people who insist that it is still a growth hacking technique, because of its simplicity and relative cheapness. Regardless, there's no reason to underestimate its networking capabilities. Why not look for specific groups in your niche in socials? Or consider creating and managing one, if there is nothing like that. It is also possible to find experts in a necessary niche and chat with them, while asking for feedback — this is mostly applied for B2B business.
One more worthy option is to find and enter chats in messaging platforms where experts in your niche, colleagues and competitors interact. I recommend paying special attention to Telegram. There are websites-aggregators showing lists of Telegram chats.
Create A Platform For Companies Like Yours
An understanding of your competitors' environment is important for this aspect. Is there an aggregator of companies of your niche in the region? If not, it’s high time to create it, placing information about as many relevant companies as possible, including yours. Actually, this growth hacking technique is so complex that it might even potentially be a separate direction of your business.
We are working to move in this direction at Code Inspiration with the proposal from my colleague and business development manager Artur Prokopchik, who is responsible for the company's online presence. The idea is to create an aggregator of aggregators: a website that shows aggregators where businesses should register to boost online presence, gain the trust of search engines and find customers.
Partnerships To Share Audiences
This is one more growth hacking activity that needs competitors' analysis. The idea is to find a company with a similar audience and combine efforts. In other words, if your audience is X and you partner with a company that possesses an audience Y, you both are able to share and reach the joint audience X and Y. In conversations with Hector Gutierrez, CEO of JOI, he underlines the possibility to perform such activities as cross-posting, product bundles offers and other special or seasonal collaborations.
Indeed, growth hacking as a concept is sometimes criticized because it looks like simple marketing. Nevertheless, its popularity is growing, businesses do their best to invent some brand-new strategies to attract clients and grow. My business experience says that there is a long growth hacking road ahead. As technology develops and new solutions appear, marketers find more and more space to experiment and test ideas. Therefore, it's possible not every growth hacking method has been discovered. Indeed, growth hacking today is not solely focused on automation and data-driven ideas testing. In my experience, it is more about creativity based on deep analysis — a connection that business development leaders can take to build their business.